Peel Advertising has today announced it is set to relaunch as Perfect Fit Media after undertaking a major visual and brand identity change.
Following significant investment and research - Perfect Fit Media has developed a new digital and traditional media portfolio with a clear strategy in four key sectors of the media market: premium malls, airports, retail parks and outlet malls.
The Manchester based company will focus on creating direct relationships with national, regional and local media brands and agencies in the out-of-home media market. The re-brand, developed entirely by its in-house marketing function, comes as the company is cementing itself as one of the leading out-of-home media owners in the UK.
Today’s news comes on the same day that Perfect Fit, working in partnership with Clear Channel UK, announced they will be selling the traditional back-lit 6-sheet network at Meadowhall Shopping Centre in Sheffield.
Diane Rhodes, Sales and Development Director at Perfect Fit Media said: “If you want to truly understand how to get the best out of advertising media, speak to the only media owner in the UK that actually owns premium malls, airports, retail parks and outlets. Being owner-operator gives us a deeper understanding of our customers and of the marketplaces we operate in which in turn, ultimately adds value to people, place and brand.”
Perfect Fit Media promote to over 290 million customers at intu Trafford Centre, intu Braehead, intu Metrocentre, intu Merry Hill, intu Lakeside, Birmingham Airport, Liverpool John Lennon Airport, Robin Hood Airport Doncaster Sheffield, Durham Tees Valley, Lowry Outlet, Gloucester Quays Outlet, Peel Stockport and Straiton Shopping Parks and Trafford Retail Park.
Diane added: “After securing a series of long-term contracts for major airports and retail centres, which was very much down to our knowledge of product innovation, how to add value to the sense of place and tailored service, we decided this was the perfect timing to create a new brand name aligned to the new business strategy and direction.”
“Our new name highlights our focus on delivering a bespoke, all-inclusive service to our clients, ensuring that every media spend reaches its full ROI potential.”
Perfect Fit Media will continue to operate under the umbrella of The Peel Group, one of the largest property investment companies in the United Kingdom.